This logo is clean, strong and simple with carefully selected typography (Helvetica Neue).
It's familiar, yet distinctive, and immediately hints at what the product is: a 3D, cube-based social network and mobile OS.
The mobile app icon was meant to be unique and empowering, almost instigating a revolution. It's a protest against mediocrity. A mobile-first tool that empowers everyone to communicate like never before, create mobile-first websites in seconds and exchange currency in over 36 countries with a platform that's available on iOS, Android and on the web (HTML5), localized in 12 languages. The app icon was also used as avatar icon for social networks for a limited time.
The spectrum color effect is applied to every branded icon to show that anything cubed is broken down into is various facets, much like a prism, and comes out more beautiful than it was originally.
Artwork: "Anything's Better Cubed"
A great deal of branded artwork was created to enhance and empower a new kind of corporate culture. This icon implies that anything is better when it's cubed. Doesn't hurt that it shows how much we <3 the brand as well!
The Anonymous Cuber
This "anonymous cuber" was the default avatar used for new users (or "cubers", as they were called), if they chose not to upload a new user image. It pays homage to the "no content available" screens from traditional UHF broadcast TV days, and bears the delightfully simple "anything's better cubed" heart icon on the breast.
Artwork: "Clarity Over Clutter"
This asset was used to convey a core value: we value clarity over clutter.
Artwork: "The Product is Greater than the Sum of All Parts"
This powerful asset was created to convey how important collaboration is.
The name says it all.
The product was used in various promotions, as depicted in the web-view in this screen.
Cubes were designed for touch-based interactions, and were accessible via virtually any connected device, aside from devices exclusively using IE :)